Demand:


Is there a desire for your product or service?

Market size:

How many people would be interested in your offering?

Economic indicators:

What is the income range and employment rate?

Location:

Where do your customers live and where can your business reach?

Market saturation:

How many similar options are already available to consumers?

Pricing:

What do potential customers pay for these alternatives?

ABOUT

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MISSION

  • MARKET RESEARCH / MARKET ANALYSIS / COMPETITION ANALYSIS
  • PROMOTION & MARKETING FOR FOOD & DRINK
  • DIGITAL MARKETING
  • ADVERTISING / PUBLIC RELATIONS / EVENTS / DIRECT MARKETING
  • ORGANIZING OF COMMERCIAL / BUSINESS MISSIONS AND EXHIBITIONS / FAIRS PARTICIPATIONS
  • MARKETING PLAN / ORGANIZING AND PROMOTING SALES 
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MARKET

MARKET RESEARCH / MARKET ANALYSIS / COMPETITION ANALYSIS

Market research blends consumer behavior and economic trends to confirm and improve your business idea.

It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye.

Gather demographic information to better understand opportunities and limitations for gaining customers. This could include population data on age, wealth, family, interests, or anything else that’s relevant for your business.

WHAT WE DO

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PROMOTION & MARKETING FOR FOOD & DRINK

The business development process is the main issue of the economic entities in all areas. Whether it is a new business effort in which a number of strategic options should be identified and implemented, whether it is an existing business that is facing new challenges.

In the world of a thousand flavours, food and beverage companies must compete in the arena for the largest market share and, of course, the adoration of customers. It’s a given that your product needs to be the best, but your tools for success are now in the realm of the Internet. As such, we rounded up 5 distinct campaign strategies geared to elevate your flavours to the top of the food chain!

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DIGITAL MARKETING

Digital marketing is an all-encompassing term for the targeted, quantifiable, and interactive marketing of products or services using digital technologies to reach and convert prospective leads into customers. The primary goal of digital marketing is to promote the brand, build awareness, and increase sales through different internet marketing strategies.

There are so many reasons why digital marketing is so important to your business – no matter which type of business you own. For starters, today’s consumers are connected to the web 24/7 through various mobile devices such as smartphones and tablets.

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ADVERTISING / PUBLIC RELATIONS / EVENTS / DIRECT MARKETING

We want to take away the strain of marketing from the business owner.

We understand that your time is much better spent running your company and so we make it as easy as possible to effectively market your product or service to your target customer.

As every business is different, we offer a wide range of services to suit your needs. Your dedicated Account Manager will put together a plan which combines a number of online and offline marketing methods to achieve your business objectives within budget.

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MARKETING PLAN

A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given time period. Marketing plans can include separate marketing strategies for the various marketing teams across the company, but all of them work toward the same business goals.

Writing a marketing plan will help you think of each campaign's mission, buyer personas, budget, tactics, and deliverables. With all of this information in one place, you'll have an easier time staying on track with a campaign, noticing what works and what doesn't, and measuring the success of your strategy.

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PROJECTS

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MEDITERRANEAN CHEESE AND WINES

The action is an initiative of two Greek historic Unions of Cooperatives from the islands of Samos and Naxos and the most significant agri-food sector body of Emilia Romagna region in Italy, representing cheese and wines under the Quality Schemes of PDO and PGI.
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RE-FRESH YOUR LIFE

The project “REFRESH” involves the implementation of information and promotion activities for promotion of  fresh  fruit and vegetables in internal market Germany, Poland and Czech.
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SALAM DE SIBIU

The campaign aims at raising the awareness and recognition of the quality of PGI, highlighting the method of production of a new system integrated into the scheme: Sibiu PGI Salami (RO / IGP / 0005/01280), to highlight the various aspects and characteristics of the production method (in terms of food safety, traceability, authenticity, nutritional aspects, compliance with the environmental safety criteria and sustainability) and its unique characteristics in terms of quality, taste, difference and tradition.
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EUROGREEN

Quality & Safety
Strict EU rules were tightened in 2000 to ensure that European food is extremely safe

Standards
According to European standards, fruit and vegetables available in the market include all the necessary information and proper maturation to be used after washing etc

Health & Well-being
Cultivation and production methods meet international and European quality and safety standards.
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EUROPEAN ORGANIC JUICES

ASOP Agios Athanasios Drama from Greece, Bulgarian National Horticultural Union from Bulgaria and BIOROMANIA from Romania, are the beneficiaries of the Multinational project entitled “Organic Juices”.

The project was submitted on 20.04.2017 for finance, according to the provisions of the CALL FOR PROPOSALS FOR MULTI PROGRAMMES 2017 – PROMOTION OF AGRICULTURAL PRODUCTS.


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